Many CEOs struggle with getting product management to work in their companies. It takes more than hiring a good product manager; the CEO’s role is absolutely central in establishing a meaningful product management function. But it often falls short. That’s why I’ve just published an e-book about how CEOs should think about implementing a product management function for the first time (or maybe the second time.) It’s focused on B2B companies, where their business models have a profound impact on product management. My new e-book is built on my first-hand lessons as well as what others have shared with me.
So, in the spirit of sharing, you can download my book here, for free: (more…)